Compare

BlueBot or Project Blue?

Project Blue sells hosted iMessage lines with SMS fallback, set up with you after a demo. It is built around HighLevel, HubSpot and Close, and adds a business dialer with FaceTime Audio.

BlueBot sends from your own number through Messages on your own Mac and costs $17.99 a month. We read every fact below on Project Blue’s own pages on November 13, 2026, and each one links to where we read it.

BlueBot: $17.99$17.99 a month, plus tax where it applies, after a 7-day trial.BlueBot pricing
Project Blue: $166$166 a month per line, billed yearly ($199 a month on a 12-month plan).Project Blue pricing

Side by side

How the two compare

Each answer says what we found and links to the page we found it on. Checked November 13, 2026.

BlueBot and Project Blue, fact by fact
	BlueBot	Project Blue
Price a month	$17.99 $17.99 a month, plus tax where it applies, after a 7-day trial. BlueBot pricing	$166 $166 a month per line, billed yearly ($199 a month on a 12-month plan). Project Blue pricing
Model	A Mac app that sends through Messages on your own Mac.	Hosted iMessage lines with SMS fallback, sold with a demo.
Whose number	Yours.	A line Project Blue provides.
API	Yes A REST API with an idempotency key on every POST, metadata echoed on every webhook and a page for every error code. BlueBot API reference	Yes A REST API with an OpenAPI file, up to 5 active keys and 60 requests a minute per key. Project Blue API docs
Webhooks	Signed, retried Signed to the Standard Webhooks scheme and retried with backoff for 72 hours, with a log of every delivery that you can replay. BlueBot webhooks	Yes, no retries Its docs say there are no retries, and that a webhook is turned off after 20 failures in a row. Project Blue API docs
Zapier	Its own app BlueBot’s own Zapier app has a Send Text action and instant triggers for incoming texts and every change of state. BlueBot for Zapier	Not found Its site names Zapier, but we found no Zapier app. Project Blue’s site
MCP	Hosted, OAuth Hosted, and an assistant signs in with OAuth, so there’s no key to paste. BlueBot MCP server	Hosted, OAuth A hosted MCP server that signs in with OAuth, and a Claude Code plugin. Project Blue API page

Price a month

BlueBot: $17.99
$17.99 a month, plus tax where it applies, after a 7-day trial.
BlueBot pricing
Project Blue: $166
$166 a month per line, billed yearly ($199 a month on a 12-month plan).
Project Blue pricing

Model

BlueBot: A Mac app that sends through Messages on your own Mac.
Project Blue: Hosted iMessage lines with SMS fallback, sold with a demo.

Whose number

BlueBot: Yours.
Project Blue: A line Project Blue provides.

API

BlueBot: Yes
A REST API with an idempotency key on every POST, metadata echoed on every webhook and a page for every error code.
BlueBot API reference
Project Blue: Yes
A REST API with an OpenAPI file, up to 5 active keys and 60 requests a minute per key.
Project Blue API docs

Webhooks

BlueBot: Signed, retried
Signed to the Standard Webhooks scheme and retried with backoff for 72 hours, with a log of every delivery that you can replay.
BlueBot webhooks
Project Blue: Yes, no retries
Its docs say there are no retries, and that a webhook is turned off after 20 failures in a row.
Project Blue API docs

Zapier

BlueBot: Its own app
BlueBot’s own Zapier app has a Send Text action and instant triggers for incoming texts and every change of state.
BlueBot for Zapier
Project Blue: Not found
Its site names Zapier, but we found no Zapier app.
Project Blue’s site

MCP

BlueBot: Hosted, OAuth
Hosted, and an assistant signs in with OAuth, so there’s no key to paste.
BlueBot MCP server
Project Blue: Hosted, OAuth
A hosted MCP server that signs in with OAuth, and a Claude Code plugin.
Project Blue API page

“Not found” means we looked on Project Blue’s site and in its docs and didn’t find it, though it may still exist. Everything a Mac can and can’t do through BlueBot is on one page of the docs.

Pricing

What Project Blue charges

We read these on Project Blue’s own pages on November 13, 2026. BlueBot has one plan: $17.99 a month after a 7-day trial, plus any tax.

Annual: $166 a month per line, billed $1,998 a year, with the setup fee waived. Project Blue pricing
12-month: $199 a month per line, billed monthly. A month-to-month plan is only by asking on a demo. Project Blue pricing
Its own llms.txt gives other figures: $166.50 a month on the annual plan, or $300 a month plus $500 setup, with extra lines from $250 a month. Project Blue’s llms.txt

Strengths

Each one is better at something.

Where Project Blue is better

Hosted lines need no Mac of your own, and it adds calling and FaceTime.

It adds calling: a business dialer with FaceTime Audio, call transcripts and two-way calling. Project Blue dialer
It works inside HighLevel, HubSpot and Close, in each one’s own inbox. Project Blue for HighLevel
It sends tapbacks and typing indicators, and starts group chats of 2 to 32 people. BlueBot does none of these. Project Blue API docs
It gives every rep a line of their own, and it can port your existing number. Project Blue messaging

Where BlueBot is better

$17.99 a month for your own number, against $166 a month per line billed yearly. Project Blue pricing
No demo to book. You sign up and start a trial, where Project Blue sells through a demo outside its free sandbox. Project Blue’s site
Webhooks are signed and retried for 72 hours, with a log of every delivery. Project Blue’s docs say its webhooks aren’t retried. Project Blue API docs
Every send answers with the message and its id. Project Blue’s send answer has no message id. Project Blue API docs
Texts come from your own number, the one people already have saved, and BlueBot sees the messages you type by hand on your Mac or iPhone too. A hosted line sees only what goes through it. What a Mac can and can’t do

Who should pick which

Which one to pick

Project Blue

Pick Project Blue if your team sells through HighLevel, HubSpot or Close, wants calling beside texting and a line for each rep, and would rather pay for hosted lines than keep a Mac on.

BlueBot

Pick BlueBot if you want texts to come from the number your customers already have saved, and you’ll connect it through your own code, Zapier or Claude.

Try it on your own number.

You need a card to start the trial. After 7 days it’s $17.99 a month plus any tax, and you can cancel from your billing page at any time.

Start free for 7 days Read the docs